The Marketing of Jamiroquai Essay Example

The Marketing of Jamiroquai Essay Sony Music International, whose head office is based in New York, comprises sixty different affiliate companies world-wide, one of which is Sony Music UK. Sony Music UK became a pure record company in 1965, with two of its main objectives being to discover and market UK artists, and to penetrate the UK market using international artists. The organization became increasingly popular and successful throughout the 1970s and 1980s and is now one of the most powerful record companies in the world, and generates more annual revenue than any of its competitors, as illustrated by the bar chart below However, despite its strength and success, Sony Music has recently suffered from a major decrease in turnover and profits, as illustrated in the graphs on the following page. This is the result of a drastic change in the singles market; the UK sales of singles have plummeted, with figures for singles sales currently being the lowest on record for the past 25 years. Unfortunately, this trend does not appear to be changing; singles sales in 2002 totaled less than  £100 million in the first time since 1994, down 13.7% on 2001. Jamiroquai In 1991, Sony Music decided to launch the sub-label Soho Square. Jamiroquai, a multi-cultural English band led by singer Jason Kay was formed a year later in 1992. They released a song called When You Gonna Learn? on the independent London-based label Acid Jazz which generated a lot of attention, and were immediately inundated with offers from numerous record companies. Soho Square offered Kay an eight-album contract for  £1.3 million in 1992, but were not interested in signing the rest of his band. Kay accepted, but decided to keep his original band and pay them himself. Since 1992, Jamiroquai has continued to be Soho Squares most important and profitable artist. We will write a custom essay sample on The Marketing of Jamiroquai specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Marketing of Jamiroquai specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Marketing of Jamiroquai specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The band has a very distinctive musical sound which is not easily categorized and best described as a fusion of disco, jazz, funk and soul, and has consequently allowed them to attract a multi-racial fan-base. The bands image is very strong; their name incorporates the words Jam (as in a musical jam session) and Iroquis, the name of an indigenous American-Indian tribe who value the environment highly, which reflects both the bands love of music and their concern for the environment. Jamiroquais debut album on Soho Square, Emergency on Planet Earth, released in 1993, went straight to number one, and made them the top-selling English band of that year. Since then, Jamiroquai have continued to be very successful, selling a total of 16 million albums worldwide, having a dozen Top 30 chart hits, and winning numerous awards. Although Jamiroquais importance to Sony Music as a whole is not great, Jamiroquai is Soho Squares most successful act, and is a high priority to the sub-label as the band has allowed Soho Square to achieve its objective of successfully breaking an unknown UK band. Also, the fact that Kay is signed to Sony Music for 8 albums, a figure much higher than the US average 4 album contract offered to other artists, it is clear that Sony Music has long-term aspirations for the band. One of Sony Musics main objectives for Jamiroquai is to exploit its past marketing experience to allow Jamiroquai to break and conquer the US market. Sony Music, as the largest record company in the industry, has a wide variety of tools and resources available, in particular its extensive network of contacts within the music media, which, if managed effectively, can help to meet this objective. Sony Musics Environment Sony Music recognises the importance of managing its micro-environment in order to ensure efficiency and success in its marketing campaigns, as well the importance of interacting with and adapting to its macro-environment in order to preserve its competitive advantage and remain ahead of its competitors. Sony Musics Micro-Environment The company The process of setting up a marketing campaign for the band is carried out by Sony Music as follows: Management will set objectives stating desired single and album sales and other strategies for Jamiroquai, and will communicate these to the rest of the company. It is then up to the marketing department to work with other departments, such as Research and Development, to assess how to attract its target audience. Suppliers The company is responsible for all of its own supplies; it is self-sufficient in that it owns its artist and produces its own CDs and other forms of media (e.g. LPs and DVDs). Marketing Intermediaries Sony Musics marketing intermediaries comprise the following: Resellers- The number of reseller mediums available to Sony Music have increased dramatically in the past decade, with CDs being sold at specialist music stores, online companies, supermarkets and music mega-stores such as HMV and Tower Records. Physical Distribution Firms- Instead of working with external firms, Sony Music UK has its own warehouse located in Aylesbury, where all CDs and other forms of media are stored and shipped, allowing the organisation to keep costs down. Marketing Services Agencies- Sony Music is able to reduce its marketing costs by arranging the vast majority of its marketing itself. In Sony Music, it is not only the Marketing Department that is responsible for marketing, but also the Press and Public Relations Departments, ensuring that publicity and advertising for all artists are maximised. Financial Intermediaries- Being a multi-billion pound organisation, Sony Music does not rely as heavily on financial intermediaries as other organizations, but its recent decline in profits could change this trend in the near future. Customers Sony Musics products are targeted to specific consumer markets, but although market research is carried out via Sony Music mailing lists, and a recently-launched Sony Student Website which aims to gain information from the student population, the market research aimed specifically at Jamiroquai fans is limited, with it being more focused on a range of Sony Music artists. Competition Sony Music faces fierce competition from others within the music industry, namely the other members of the Big Five: EMI, Universal, Warner Bros and BMG. With Sony Musics current profit and turnover dives, it is essential that the company remains aware of its competitors plans and marketing strategies. Sony Music tries to position Jamiroquai in its consumers minds as a band that transcends an array of music and racial boundaries, and sees this as its main source of competitive advantage. The organisation aims to maintain its success, like all other record companies, via its Artists and Repertoire Department which is constantly on the look-out for new talent and which also tries to persuade artists signed to other labels to sign to Sony Music. Publics The two publics that most affect Sony Music are: Media Publics- The media can have a negative effect on Jamiroquais album and single sales. Sony Music try to control this by setting up publicity stunts that they believe will help boost sales, and by maintaining good relationships with editors of publications and heads of music at radio stations, to ensure that Jamiroquai gets the best ratings, reviews and airplay possible. General Public- Sony Music understands the importance of keeping Jamiroquais image as consumer-friendly as possible, and does this by changing the bands image where necessary. For example, when trying to break Jamiroquai in the USA, Sony Music decided to change the lyrics on the bands Return of the Space Cowboy album to suit the American populations views on cannabis: Cheeba Cheeba (slang for cannabis) was changed to Freeba Freeba Gotta get high was changed to Gotta get sly Sony Musics Macro-Environment Economic Environment It is expected that by 2010, the Asian Tigers, India and China, will have a combined GDP of 28%, which is 10% higher than the predicted GDP of USA, and of Western Europe and Japan. These developing markets represent potential markets, as their standards of living, wealth and demand for technological goods are all on the increase. Demographic Environment The UK, like the majority of developed countries, has an ageing population; it is predicted that 38% of the population will be over 50 years old in 2031. This older generation will be likely to spend a significant percentage of their income on leisure activities (including music). It is therefore wise for Sony Music to investigate targeting this audience. Another trend is increasing European integration, leading to the creation of the Euro-consumer. Sony Music has the advantage of Jamiroquais multi-racial and multi-cultural band appealing to the diverse inhabitants of EU member states, and should maintain this image to attract more of these new Euro-consumers. Cultural Environment Celebrities and music groups have a considerable effect on peoples attitudes and appearance. Kays strong and unique image (he is famous for his flamboyant hats and his collection of fast cars) means that Jamiroquai is distinctive and easily-recognisable. However his numerous violent outbursts and bad behaviour have also caused him to be regarded negatively by many, as his behaviour goes against the moral beliefs and values of the general public (Reference: Page A1). Political and Natural Environment The growth of public interest groups have proven beneficial to Jamiroquai, as Kays much-publicised support for the environment has gained him many supporters. Jamiroquai recently performed a benefit concert for Friends of the Earth and played a short set near the Danish Embassy in protest at whale culling around the Faroe Islands. Technological Environment Technology has had a big impact on the music industry, its biggest threat to date being music-swapping software, as companies such as Napster have caused significant dents in Sony Musics profit margins because of the fact that their 51 million users do not want to buy music that they can obtain for free on the Internet. There have been ongoing legal battles between Sony Music and Napster, with a resolution yet to found. Fortunately, success was found by Sony Music with MP3.com: joining forces, the Big Five record companies (Sony Music, EMI, Universal, Warner Bros and BMG) deluged MP3.com with lawsuits charging the company with enabling Internet piracy, with the result being MP3.com paying Sony Music $20 million. Sony Music also introduced a revolutionary idea to try and combat music-swapping software: the production of non-copiable CDs which cannot be uploaded onto the Internet or burnt onto other CDs. This idea has been met with mixed reviews, as many consumers have turned against Sony Music for doing so. Also, it has been rumoured that Taiwanese companies are secretly developing hardware to read these CDs.

Chemical and Biological Weapons essays

Chemical and Biological Weapons essays Chemical weapons are chemical agents of warfare taken to be chemical substances, whether gaseous, liquid, or solid, which might be harmful because of their direct toxic effect on human, animals, and plants. A chemical agent is a chemical substance, which is intended for use in military operations to kill or seriously injure people because of its physiological effects. Chemical weapons can be classified into two main categories by their instability, persistent and non-persistent agents. A persistent agent continues to present a hazard for a considerable period after its delivery. It remains as a contact hazard or by vaporizing over a period to produce a hazard by inhalation. A non-persistent agent breaks up rapidly after its release and presents an immediate but short-lived hazard. They are released as airborne particles, liquids, and gasses. Intoxication usually results from the inhalation of the chemical agent. The effectiveness of a chemical weapon is the capacity of an agent to produce the maximum number of casualties or amount of disruption of operations with the least amount of agent. There are many factors that can influence the effectiveness of a chemical agent: such as the amount of the agent release, environmental factors, population size and more. The duration of effectiveness for a chemical agent depends on several meteorological factors such as: Winds- Winds allow chemical agents to disperse rapidly in certain locations. Lack of wind can cause a build-up in the concentration of certain chemical agents. Temperature- High temperatures tend to decrease the persistence of some agents while cold temperatures tend to increase the persistence of some agents. Rain- Rain affects chemical agents by disposing of some or by promoting hydrolysis in some agents. Overall rain may dispose of some particular agents, but others will most likely still be able to be used. Atmospheric Stability- When the temperature of the a...

U.S. Health care System vs. Canada Essay Example | Topics and Well Written Essays - 750 words

U.S. Health care System vs. Canada - Essay Example In both countries, the process of health care development was neither linear nor smooth (Boychuk, 2005; Cunningham, 2003). The two neighboring countries, Canada and the United States have created health care systems that are very distinct. Kovner, Knickman and Jonas (2008) write that the system of health care delivery in the U.S. works along two different lines: one which helps to keep people healthy and another one comprising activities directed at dealing with health issues, once they occur. In its current state, the system of care delivery in American health care is characterized by (1) the growing role of institutions and medical professionals, (2) dramatic advances in medical technologies and electronic communications, (3) the existing tensions between big business and caring for patients, and (4) dysfunctional payment and financing. The latter, according to Kovner et al (2008) means that the U.S. system of health care is extremely expensive to maintain, and that insurance makes the system of payments to hospitals physicians extremely complex. The financing mix of U.S. health care looks as follows: 28% in direct taxes, 7.4% in indirect taxes, 35.5% in general taxes, 13.3% in social insurance, with private insurance and direct payments making up the rest (Wagstaff & Doorslaer, 1998). Unlike the United States, Canada gives its clinicians unprecedented autonomy in where they want to work and what set of medical services they are willing to deliver (Deber, 2003). A single-payer system, Canadian health care has been particularly successful in reducing its administrative costs (Woolhandler, Campbell & Himmelstein, 2003). Where the United States health care operates as a combination of public and private insurance options (Jensen et al,...health care. Recent advances in the Canadian system of health care can teach the United States a good lesson of economy and efficiency at a national scale. The current state of literature provides abundant information about health care progress in the United States. According to Cunningham (2003), the history of U.S. health care dates back to the end of the 19th century, when acute infections, the lack of medical technologies and social organization urged the creation of a national system of health care. The U.S. health care emerged in response to broad health challenges in 19th century America. By contrast, the evolution of the health care system in Canada was a logical process initiated by the earliest policy developments and propositions in Saskatchewan (Boychuk, 2005). In both countries, the process of health care development was neither linear nor smooth (Boychuk, 2005; Cunningham, 2003). The two neighboring countries, Canada and the United States have created health care systems that are very distinct. The American and Canadian systems of health care are equally different and alike. Advanced and sophisticated, both systems rely on the principles of efficiency and quality care. However, in distinction from the U.S., Canada pursues a rigid distinction between private and public health care.

Compare PHP and Python Essay Example | Topics and Well Written Essays - 1000 words

Compare PHP and Python - Essay Example The code written in the PHP language is interpreted by the PHP processor module using a web browser which displays a web page based on the HTML (Hypertext Markup Language) and embedded PHP code. It is pertinent to mention here that the PHP code can be embedded into the HTML (Screenshot 1 shows the HTML embedded PHP code file) file as well as it can be an external / separate file (Screenshot 2 shows the PHP separate file code) having an extension of ‘. PHP’. The PHP is an open source language, meaning that the PHP is free software under the PHP license whose source code can be amended as per the requirements. The PHP can be deployed on almost every operating system which can be a standalone computer system or a web server. Python is one of the high level languages (the high level languages are those programming languages which are more understandable to the human beings and does sends commands directly to the hardware). The Python language was initially created by Guido van Rossum in 1980, however, the first program was implemented in 1989. The Python is a general purpose language; however, it is over and over again used as a scripting language, however, it can also be utilized as non scripting language. As compared to the programming languages, the Python language emphasizes code reliability, as the Python programmers can express functionalities in less number of code lines comparatively. By utilizing the third party tools include: Pyinstaller and Py2exe make the Python language capable of executing standalone programs. The Python language can be deployed to the computer system as well as the application server, moreover, a number of operating systems provide support to the Python Language. The Python is an open source programming language, which can be deployed free of charge. In my opinion, there are huge numbers of similarities between both the

Hamburger Hill The Things They Carried Essay Example | Topics and Well Written Essays - 750 words

Hamburger Hill The Things They Carried - Essay Example Irvin’s film showed that one of the first things that the soldiers faced when arriving â€Å"in country† was a stark reminder of the serous risk to their lives, as they were asked to sign insurance papers and various other legal forms in case they did not survive. This legal reminder of the danger that faced them was backed up by a serious of training talks given them while in camp, including sessions showing them how serious, stealthy, and committed their enemies were, and even how such normal personal concerns such as hygiene and communication could lead to injury or death. At every level, the new recruits were told to follow orders and to respect their fellow soldiers, and they were told that the only way they would come out alive is if they stuck together. This was perhaps the major theme of Irvin’s film and it played a strong element in O’Brien’s essay, in the story of the dead soldier Lavender, who died because he wandered off. This process of early acclimation also included instruction on the use of weapons and the necessity of negotiating the many different factors that they would face during the war, from physical wounds to sexually transmitted diseases to psychological wounds from opinions of the people back home when they returned. O’Brien describes the variety of planned and makeshift provisions that the soldiers carried with them into battle, including bug spray, odd superstitious charms, and varieties of weapons. Each man carried their own materials, but O’Brien’s essay suggests and Irvin’s film represents that they also carried their humanity, their hopes and fears. Only in the battle did they also learn to love each and appreciate each other and stick together. Irvin’s film spends a great deal of time in the early moments showing the soldiers horsing around and fighting, listening to music and playing cards, in order to stress the need for camaraderie among the soldiers. One o f the keys to this camaraderie was following their leader without question. While the new recruits learned to take this lesson in stride during the early training, they didn’t quite believe it. When they are dropped in the combat zone at minute 41:20, one new recruit tries to calm the nerves of another by saying â€Å"these guys know what they’re doing† in regard to their officers. The nervous recruit replied with a sarcastic â€Å"Oh yeah, definitely.† By the end of the film, all such sarcasm had disappeared. They had seen the necessity of trusting one another and pulling together in the heat of fire. They had learned that their leaders and the bravery of their fellow soldiers was perhaps the most important thing ensuring their survival. O’Brien’s essay echoes this sentiment, as he relays the feelings of the fictional leader of the platoon he describes. He shows how Lt. Cross takes personally the loss of soldier under his command because he lost focus for a moment. He claims that Cross â€Å"felt the pain... blamed himself† (p. 6). He had become distracted by his own humanity and his own personal needs for a moment and the soldier had wandered off, not to fight but to urinate. He was killed. Both works stress the way soldiers kept each other honest and diligent, looking out for each other even as they argued among each other. One of the major themes that Irvin emphasizes throughout his film is the difficulties of navigating race

The Significance Of The Cultural Homogenization Process Tourism Essay

The Significance Of The Cultural Homogenization Process Tourism Essay Culture is defined in many ways and different authors have different views about culture for example Hofstede (1994) defines culture as the collective programming of the mind, which distinguishes the members of one group or category of people from another. (Cited in Needle, 2004) where as Belhassen and Caton (2006) have difined culture as the sum total of learned beliefs, values and customs that serve to direct the consumer behavior of members of a particular society. According to Richard(1994) culture is the blend of values, morals, behavioral norms, cuisine, and language. Therefore in this essay we will analyze the process of Cultural homogenisation to global tourism and hospitality industry. Needle (2004) indentified globalization as a practice to describe the growing dispersion of cultures to become homogenous which results in advance technology and announcement. Products and services are becoming more identical because of the growing list of product all over the globe and also in spite of common cultural differences Levitt (1984). According to (Scheytt) 2007 the past of globalization can be seen as early as 14th century but most dramatic changes were observed in 1960s. Latter WTO (1999) bought about shift in occupation from agricultural to manufacturing because of the industrial revolution. As a result the common restructuring of Western Europe and America that was well known by accumulating industrial production of goods and services which is known as Fordism. Baum (2006) distinguishes fordism by mega consumption and production of goods, cutting down of hours and with high wages. According to Sharpley (2003) the basis for modernity was established by the 19th century at the time of industrialization and urbanization of the society. Therefore the tour operators pounced and started providing package tours which involved major hotels like Hiltons and Sheraton in us who thereafter took their business to Mexico, Florida and Caribbean which was observed by Holloway (2006). However it was noted by Mlkula (2004) that in early 1970s that the system of mass production and consumption started encountering problems faced because of the fordism management because of the excess production. Likewise the upcoming countries like Taiwan, Korea and Japan faced high price competition from the western economies. This together resulted in high oil prices by the oil exporting countries which resulted the world economy to stabilize as the US power weakens which led to static and highly inflated economies as per Baker (2004). As a result Pizam (2005) realized that the oil prices in 1970 were a threat to deep shipping industry which leads to major crisis. However Pizam (2005) noted that in 1980s and 1990s by getting the labour from the third world countries allowed deep sea shipping to be more established which added to progressive stabilization of oil prices and also cutting down of labour cost. Ritzer (1993) defines Mc Donaldization as the process by which the principles of the fast-food restaurant  are coming to dominate more sectors of our society. Walton (2009) says that cultural homogenization is called as Mc Donaldization he also added by saying that they consist of four foundation they are efficiency, calculability, predictability and control. The main objective of any company is to go multinational to maximize profit through low labour as well as marketing advantages says Tribe (1995). Further Youell (1998) says that globalization is mostly seen in tourism and hotel industry, where on the other side multinational companies operates global level. For example Star alliance and World alliance. Lucas (2004) added by saying that the term globalization has been repeatedly used to portray that modern technology and communication channels has made world smaller and this consequently is a concept of a global village. According to Sharpley (2003) globalization process is observed internationally in the society that indicates that world is becoming a global village. As globalization has a major part and spread all over the world through media, business etc. Mandell and Kohler (1990) points that information technology has a major role in compressing time and place, as a result the enterprises are able to do their business on a global scale through internet. He also stated that developed and developing worlds has allowed for interdependencies among nations due to the facilitation on cultural exchanges. Page and Connell (2006) futher added by saying that tourism helps to support and preserve culture by generating financial support and by instigating community pride. He also adds by s aying that the emerging of western culture creates a major problem to developing nation to to adapt different views, attitudes and behavior etc. for eg tourist places like Kathmandu and Nepal have seen noticeable westernization oh home culture. Bocock (1993:78) also points that the present world brands that are made, packed and sold in a particular fashion of that particular cultural values of that country. The organization which uses global marketing techniques always keep in mind the culture of that region where the particular organization is held and accordingly products are being manufactured and sold in that particular region. A good example which clearly indicates that value of a particular region is shown up by Mc Donalds. The name Donald Mc Donalds is very much famous in Japan than Ronald Mc Donald just because the R sound is not used in Japanese language. The menu which served in Mc donalds is totally different which are served in Mc is US or UK .The meal which served in Mc is corn soup and green tea flavored milkshakes. Therefore this example says that globalization has caused uniformity but does not always undermine national cultures. Shaw and Williams (2004) also says that marketing plays a vital role to send such information to the local audience. He also adds by saying that the improved technology and vast media images has made so easy for the audience to know about the products and their services. Shaw and Williams (2004) says especially in tourism industry internet plays such a vital role that it provides all the information to the people and also helps in promoting particular destinations. According to Schiffman and Kanuk (1991) the supplier use means of communication to convey the message to the consumers and also make the consumers reacts in a desired way. According to Holloway (2006) there was big decline in late 1980s where the global market which more behaved in a individualistic way. As per the increase demand for consumers and because of the improved technology the demand of the consumers increased dramatically. People were not just happy with sun bathing they were looking for more adventure in their holidays. Page and Connell (2006) came out with an new idea of heterogeneity which allowed the homogenous products to be delivered in that way. Looking at this trend of heterogeneity Thomson (1992) named the above trent as post modernity that came in late 1980s and 1990s. he also add by saying that as the name suggest post modernity, the people will look for more different varieties and also for more individualistic products. Holloway (2006) further added by saying that because of improved technology and also a vast source of information through internet consumers have become more knowledgeable and therefore they know the place to tra vel. Walker and Miller (2008) noted that the global market has a tremendous increase in the niche tourism products like ecotourism, heritage tourism etc. Sharpley (2003) examined that the difference between the reality and portrayal of reality has declined in post modernity for example Cindrella castle in Florida and Lego Land near Windsor. The new ideas what tourism and hospitality industry has bought is the packages for ageing tourism, green tourism, gay tourism which allows people from all category to explore the tourist places all over the world. Todays niche market for ageing population is increasing considerably. The trend of changing demographics has lead to observe the international arrivals from this senior group will account for over 1:6 of global trips says (Smith and Jenner) 1997. The tourism market serves accordingly to the consumers needs and wants as the market is segmented on disposable income and travel habits of this mature market. For example specials deal for older people. Toursh and Hargie (2004) that UK firm SAGA has tapped this market totally globally. Similar Swarbrooke and Horner (2004) says that even package holidays and fly drive holidays are in so much of demand to meet the consumers needs and wants. He also adds by saying that this package holidays allows the consumers to be more flexible. Fly drive packages are those holiday packages which allows the consumers to pay as u go and select their own accommodation provided by the operators. And this market has not only impacted in that particular region o r country but it has been used in the global market in todays world. Swarbrooke and Horner (1996) have also put light on the green consumers which deals with the environment issues very seriously. For example TUI its a leading German tour operator company which provides environment checklist to all the hotels in which they provide services. And another example is of British airways where they try and create an environment awareness of various issues related to ecotourism. Swarbrooke and Horner (2004) has examined that more and more consumers are more into the packages than the early counterpart. As this package provides everything for the customers from meal to accommodation and also for all types of customers from two to three starts hotels to leisure travelers. As noticed by Holloway(2006) gay and lesbians markets are one of the upcoming markets in hospitality and tourism industry. They are also named as Pink Market. Therefore the importance is given to this category of consumers as well where they take one domestic and two foreign trips per years. Holloways also adds by saying that outlet 4 travel UK is the first call centre who caters to such markets. Thus in conclusion to this essay we can say that due to such advance technology and communication in hospitality and tourism industry globalization do facilitate the homogenization of consumers needs and wants. As the example shown in the essay about the fast food viewed differently by American and the Korean we can say that the homogenization of culture was also evident, but there were exceptions where consumers from different cultures perceived things differently. And on the other side due to such advanced technology and mass promotion it is very easy for the consumer to get information and get more educated and sophisticated and gain different experiences which led to cultural heterogeneity as opposed to the concept of globalization and cultural convergence.

Exploring different types of comedy :: Drama

Exploring different types of comedy I am part of a group working on a devised piece based on the theme of comedy. We have explored different types of comedy and are devising ways of using these in a piece of drama. We were given some stimulus material about commedia dell'arte, this literally means artistic comedy. It started in the later half of the 16th century and this was a period where plays were stylish, classic and cold. So, commedia dell'arte was the complete opposite and soon loud, colourful representations cropped up all over Italy. The rules of theatre were subverted in this new style. Commedia dell'arte is mainly based on free improvisation on stage. Actors starting performing on simple stages set outdoors with a simple yet essential background. These improvised performances were never subtle and the humour was very often bawdy and coarse. There are a number of traditional characters that are related to commedia dell'arte. Harlequin is probably the best known out of all of the characters. He is comic servant who is lazy but energetic and both stupid and clever. He adds to the comedy that is being created on stage by the pure stupidity of the things that he does. He is often seen leaping into the air, dancing and walking on stilts. Another well known character is Pantaloon. He is a comic old merchant from Venice. He loves to give advice although he often receives blows from his servants, which creates comedy on stage. Even though commedia dell'arte didn't generate specific ideas for characters as such it did provide us with ideas for basic plot, as this genre achieves most of its humour on stage from the ridiculous situations that the characters are faced with. Our group was given a second stimulus of pantomime, and we were given 'Dick Whittington', written by Derek Dwyer and Merlin Price. In British theatre pantomime is a Christmas or New Year entertainment, but its origins can be traced back to the 16th century improvised comic drama, commedia dell'arte. This can be seen as pantomime retained a number of elements of commedia dell'arte, including the actress playing the part of the principle boy, and the actor playing the dame. Some new elements were also added into pantomime as it developed throughout the ages such as popular songs, topical humour, audience participation and a number of guest appearances from popular entertainers of the day. Many of these characteristics of typical pantomime can be seen in the extract that we have been given of 'Dick Whittington'. For example, before anyone even speaks there is a song to begin the show. This is

Questions and Answers on Psychological Health

according to Adler, both psychological health and neurosis starts from feelings of Inferiority with the final goal of superiority. In the development path to psychological health, one strives for perfection or completion In accordance to social Interest. They strive to become better people while cooperating with others. In contrast, the path to neurosis Is when one acts In his or her own personal superiority.They see people as enemies or obstacles standing In the way of their goal. This Is the destructive path that leads to neurosis. Adler believes that healthy people strive for perfection/ completion and the only way towards that Is cooperating with others so we all can benefit. 2. What is social interest and how Is It related to psychologically healthy development? Adler defined social interest as â€Å"a striving for a form of community which must be thought of as everlasting, as it could be though of if mankind had reached the goal of perfection. In other words, he believed that all human beings an inborn instinct to live in harmony with others to create a more perfect society. Adler believed that to see this come alive, we must be on a constructive path to psychological health. As previously stated, psychological health involves cooperation with society by helping each other grow into more â€Å"perfect† or â€Å"complete† individuals. 3. What are the four major lifestyles or personality types, and what are the differences between them? The four major lifestyles/personality types are ruling/ dominant, getting/leaning, avoidance, and socially useful.The ruling/dominant type was probably neglected during their early stages of life and as an adult shows intense defense mechanisms to protect their self-image. The getting/leaning type was typically spoiled by their mother and as an adult show high level of aggression. The avoidance type was typically looked down by their mother and showed no support for their goals. These types of people grow up to be socially distant with an Inferiority complex. The socially useful personality will have a high social interest In living in harmony with others.This is the only non-faulty personality type. 4. Based on research, what are some arguments showing that a person's order of birth does have an impact on his/her development? Recent research show that first born are more likely to be national merit scholarship winners, college graduates, graduate students, university faculty, scientists, and US Senators, US Representatives, and state governors. In addition, they are more likely to have type A personalities. Only children are similar to first born except for that they are more sociable and cooperative.The youngest children are more likely to be pampered by their parent's, which leads to a quick gratification pattern. Questions and Answers on Psychological Health By Ernestine 2345 1 . What is a developmental path to psychological health? To neurosis? Inferiority with the final goal of su periority. In the development path to psychological health, one strives for perfection or completion in accordance to social interest. They neurosis is when one acts in his or her own personal superiority. They see people as enemies or obstacles standing in the way of their goal.This is the destructive path completion and the only way towards that is cooperating with others so we all can benefit. 2. What is social interest and how is it related to psychologically healthy differences between them? The four major lifestyles/personality types are ruling/ for their goals. These types of people grow up to be socially distant with an inferiority complex. The socially useful personality will have a high social interest in living in and state governors. In addition, they are more likely to have type A personalities.

Fiction Hero Essay essays

Fiction Hero Essay essays Scarlett OHara, the main character in Margaret Mitchells Gone With the Wind, exemplifies essentially a southern women during the antebellum period. Gone With the Wind, is a great depiction of one southern womens struggle through the Civil War and Reconstruction. Scarlett the typical southern belle who lived a life of luxury and comfort is faced with a classic heros journey, which fiction rarely allows women to experience. Scarlett the prideful young women, illustrates strength and courage on her quest to survival and success in the harsh times during and following the Civil War. Scarletts journey begins when Ashley Wilkes, the man she loves refuses her hand in marriage. Out of spite, Scarlett marries the first man who asks her, Charles Hamilton. Widowed quickly after the outbreak of the Civil War, Scarlett is sent from her beloved home Tara to her Aunt Pitys House in Atlanta. While in Atlanta, the city falls under siege forcing Scarlett to protect Ashleys wife Melanie, who she had promised to protect even though she hated her for taking the man she loved. Exemplifying courage, Scarlett successfully sneaks around General Shermans men with Melanie, who is incredibly ill, Melanies new born baby, and Penny, a very loud servant. She then finds her beloved home Tara almost destroyed, her mother dead, and her father unable to take care of them. In desperation, Scarlett, on the edge of starvation and death, picks cotton, runs a plantation and even marries her sisters beau Frank Kennedy to save her beloved Tara and family. Illustrating heroism Scarlett marries Frank Kennedy to pay the three hounded dollar tax on Tara. After marrying Mr. Kennedy, Scarlett takes over his business by expanding his store and forging a successful sawmill, with little consideration of how being a business women would effect her reputation. Scarletts incentive for expanding Mr. Kenned...

Gaius Julius Caesar Octavianus Essay Example

Gaius Julius Caesar Octavianus Essay Example Gaius Julius Caesar Octavianus Essay Gaius Julius Caesar Octavianus Essay Essay Topic: Julius Caesar Introduction Gaius Julius Caesar Octavianus[1], also known as Caesar Augustus, was a prominent leader in ancient history who contributed immensely towards many transformations during his period in office. Augustus was well liked in the eyes of his citizens, partly due to the positive reforms that he made. He also helped to conduct the search for the parties involved in the murder of his uncle, Julius Caesar, so that the people could have their justice.[2] However, he was also despised by many, including those involved in Caesar’s assassination, and anyone else who tried to stand against him, such as Mark Antony.[3] While most of his actions were questionable and controversial, the political, economic and social reforms that he made helped to move the Roman Empire towards a peace that would last for several hundred years. : Political Influence Augustus, born in 63 BC[4], did not live a life of nobility at a young age. However, it was thrust upon his after Julius Caesar won civil peace in 40 BC[5] and proceeded to take over power in Rome. Augustus was a simple, orphaned boy living in the republic at the time, but Caesar need and heir to entrench his position as ruler of Rome. Having had no direct heir, and having been a close friend of Augustus’ family, he decided to adopt the young boy who upon Caesar’s death in 44 BC[6] took up leadership of the Roman Empire at the tender age of 19. In Rome, Augustus was considered a conqueror and highly celebrated. By the age of 32, he had made history as the first Emperor in Rome who pledged to reinstate tranquility and safety.[7] Augustus was careful to appease the Roman citizens and even went as far as redistributing the wealth according to his stepfather’s will.[8] In the conflict between him and Mark Antony, Augustus made the popular choice to fight Mark and won the battle. This choice and others made by Augustus to further increased his popularity with the local people. His popularity was so intense that they declared him â€Å"Dictator for life†.[9] Despite several obstacles, the people adored Augustus as he was constantly in touch with people through public meetings.[10] From between 49 and 43 BC[11], the Roman ruler headed the implementation of the popular â€Å"Constitutional Reforms of Julius Caesar†[12]. At the start of his career, Augustus had witnessed the disorganized nature of the Roman Republic[13]. The government machinery had stopped working under the burden of imperialism. The central government had become incapable; the provinces had been changed into autonomous principalities that were fully controlled by their manipulative governors.[14] Augustus instituted a new constitution that had the main purpose of achieving three distinct goals. Firstly, Augustus desired to restrain all armed resistance that was controlling the provinces. Secondly, he wanted to restore order to the Roman Republic. Finally, Augustus desired to unite them into one interconnected unit.[15] The first objective was attained when Augustus managed to conquer Pompey and his allies[16]. To complete the last two objectives, he had to ascertain that his control over the government was unquestionable. To do this, Augustus increased his power by maximizing his own authority, and by lowering that of the republics’ institutions.[17] Augustus went as far to amend the constitution to assume the significant magistracies, and soften the other political institutions.[18] He also established several supplementary reforms. Augustus manipulated the process for nominating candidates for magisterial positions by appointing his own people to the senate, and simultaneously, disrupted any efforts to rectify the situation by the assemblies.[19] Initially, Augustus was a plebian, and after taking up power, he reconnected with his roots.[20] While his popularity in battle was high, Augustus had a tumultuous relationship with different political circles. Augustus took up veto power and resorted to handling people’s issues directly. He also made a concession between historical norms and a modern social, political and economic reality[21]. In other words, he effectively combined the old and the contemporary method of governance for Roman republic. His fashion of implementing reforms salvaged the Roman republic, but in the long term, dictated the collapse of representative organizations, for Augustus centered power on himself. He made himself the local tribune, the public censor, the consul and the chief priest.[22] Additionally, Augustus was responsible for introducing formal legislation that reinstated most of the earlier customs and norms that were used in early Rome. Among the customs that were reinstated included regulations that restricted the open display of wastefulness[23]. This not only assisted in securing his place by restraining the political reputation of probable demagogues, but also restored a semblance of advanced decorum into the Senatorial order.[24] Slave laws were also formulated with the intention of controlling the number of freed slaves.[25] This and the extravagance policy significantly helped to preserve a communal status quo. Augustus also instituted marriage laws that improved the social order.[26] The legislations were crucial elements of the foundation that created massive changes in Rome and enabled it become an advanced state in its era. His efforts were largely promoted by his personal drive, but his legacy guided the operation of the Roman state for many years l ater.[27] His conflict with Mark Antony also influenced Rome’s social environment. The relationship between Augustus and Antony was both cordial and conflict in nature. In the beginning, Antony and Augustus were close allies who teamed up to create a formidable team together with Lepidus.[28] However, their relationship grew sour in 33 BC when the disagreement resulted in a civil war between Antony and Augustus.[29] In the battle, Augustus defeated Antony, and this started the struggles for power between these two key individuals. The bond between these two people to assume power of the Roman Empire pitted the bulk of the Roman population against each other and almost brought the country to a standstill.[30] The conflict and battle that ensued between Augustus and Antony held serious consequences for Rome as the victory of either faction would result in deep-seated changes in the political and social environment[31]. In addition, the strong bond that Augustus and Lepidus enabled the two to have a meaningful alliance. However, this alliance also broke down, and Lepidus was forced into exile leaving Antony and Augustus to struggle for domestic supremacy.[32] After this, the relationship between the two was marred with backhanded clashes, secret deals with public officials and other silent wars between the two individuals.[33] Mark Antony and Cleopatra were also entangled in a relationship that was partly romantic and partly political at the same time. It is supposed that Cleopatra’s choice of Antony as an ally may have been prompted by her desire to regain control over Egypt.[34] This would have been impossible had she worked with Augustus. Regardless of her intention, Cleopatra’s inclusion in the conflict served to worsen the situation as both men increasingly fought each other. These clashes divided the Romans into two factions and served to destabilize the political status.[35] Social Influence Augustus was a highly influential and ambitious individual who sought to rectify the problems in the Roman society. He was decisive in his administrative decisions that served to influence Romans in several ways. This trait is revealed when he succeeded in restraining all armed resistance that has taken control of the provinces.[36] He also restored order in the Roman Republic that was in turmoil prior to his takeover. Augustus made several decisions that brought him into conflict and cooperation with the upper class in Rome[37]. However, he was extremely tactful in how he handled the upper class grievances concerning the distribution of wealth in Rome and emerged from these deliberations with a lot of self-respect. He did this by granting the upper class plebeians access to magistracies.[38] Previously, this class was barred from magistracies thus preventing them from receiving their deserved share of resources or wealth.[39] Augustus made numerous extensive and tiresome meetings with the senate and other aspects of the government concerning wealth distribution.[40] His tactful appeasement methods allowed Augustus to settle most of the demands of the upper class such as the popular Parthian controversy[41]. Augustus successfully handled the situation and brought peace into Rome. Augustus was remarkably successful in maintaining long-term peace and tranquility between and among societies and state in the larger Europe through a combination of tact and sheer might.[42] Using force, Augustus was able to control most of the domestic problems that triggered instability and war. The control over provinces within Rome was a substantial cause of conflicts during his reign and Augustus developed a method of dealing with this issue[43]. He increased governments’ efforts in controlling these provinces and wrestled them away from the hands of the army and soldier who were dictatorial and aggressive in their administration. Coupled with several laws, he managed to put an end to the constant wars that revolved around territories.[44] Augustus also managed to gain the support and approval of the middle and lower classes and used these two to change the face of Rome greatly[45]. From deciding the selection of the new emperors to sorting out overpopulation and agriculture needs, Augustus reformed the society for the better.[46] All aspects of the Roman republic experienced Augustus’ strong and wise leadership in some way. Compared to previous rulers such as Julius Caesar, Augustus was by far the most fair, wise, strategic and tactful leader in Rome. His impact and influence by far assisted in shaping Rome into a modern and complex society way before its time. Even so, Augustus had dictatorial tendencies that made him slightly unpopular with the masses. He started by dismissing any representative bodies such as the Assembly, the secretaries and other bodies that distributed power and accountability in the state.[47] In this way, Augustus systematically stripped the bodies of any authority and consequently awarded them to himself[48]. Slowly, he transformed Rome into a dictatorial state and himself as the leader of the state. This did not go well with the citizens, as Rome was initially one of the centers of democracy in Europe.[49] Augustus was also a detrimental influence as he disrespected the institution of marriage. Moreover, he portrayed a false image as the leader of the Roman Empire by constantly getting into problems that concerned promiscuity and divorce. Augustus had three wives, Clodia Pulchra who later divorced him because of social issues.[50] The next wife was Scribonia who was popular as she bore Julia Caesar the Elder.[51] Lastly, there was Livia Drusilla who was the mother to Tiberius.[52] From these many social conflicts and divorces, Augustus was a terrible influence to the Romans. Even though Augustus used coercive methods in some areas, he also used liberal and open policies to rule other areas[53]. It is this complexity and flexibility in running the state that allowed him to maintain peace for many years. In some parts of the Roman Empire, Augustus allowed the Jews to keep and practice their religion and culture.[54] Therefore, while he was still the emperor in the Roman Empire, he allowed societies to have their own acknowledged forms of leadership and administration. In this way, conflicts within the empire seldom escalated to critical points. Augustus also promoted the spread of Christianity that was influential in helping him endorse peace in Europe[55]. The vast road networks and other infrastructure were vital in distributing Christianity to far-flung areas. These missionaries were allowed to operate within Rome without any restrictions, as Augustus was truly liberal when it came to culture and religion.[56] However, apart from these two significant w ays, Augustus was also extremely tactful in making political and economic alliances with potential enemies and in the process eliminate the need for wars.[57] This was the case with Mark Antony and Cleopatra before they fell out.[58] Economic Influence Augustus was highly influential and contributed significantly to the development of Rome as a state. Using a highly realistic approach, Augustus managed to introduce economic reforms steadily and ensured that Rome was fully transformed into a different state altogether.[59] The involvement of Augustus towards the merging and stabilization of the Roman Empire through influencing the government and the armed forces was vast, but the legacy of the ruler was best demonstrated in his efforts to transforming public utilities and infrastructure.[60] While Augustus was an influential element in the success of the new government, his efforts were largely rooted in his personal efforts and without them, his legacy soon crashed[61]. His re-establishment of conventional policy and a broad range of public changes assisted to salvage Rome out of the ruins of many years of civil war, but strengthened Augustus’ position as the indisputable and uncontested leader of the Roman Empire for many years[62]. Additionally, under Augustus’ rule, Rome’s economy underwent a considerable improvement. In this case, the rates of interest fell, and most debts were relieved.[63] Ultimately, this led to the influx of money leading to the rapid expansion of business in the region. The influx of physical currency and the expansion of business created employment opportunities.[64] Additionally, the employment opportunities were facilitated by the updated and newly built infrastructure facilities.[65] The economic achievements of Augustus were facilitated by his inquisitive studies on Julius Caesar’s colonization plans for the entire region[66]. Through this means, he was able to support industry and business. He oversaw the undertaking of general censuses and made tax more equitable. Additionally, Augustus was well aware that the roads were the main avenues of the empire’s development. Hence, he worked to construct major roads that facilitated easy movement of chariots and people.[67] He made the streets more attractive and improved housing conditions. He also established fire protection strategies and unleashed a police force to maintain law and order in the empire.[68] Furthermore, Augustus’ influence on the Roman Empire was due to some of the reforms he put in place[69]. For instance, he used a larger chunk of Rome’s expanded land for direct and consistent taxation. In comparison, his predecessors, on the other hand, exacted intermittent and arbitrary on the empire’s conquered regions.[70] This reform had a significant improvement on Rome’s revenue derived from conquered territories. It also regularized and stabilized the financial relations between Rome and her provinces.[71] These reforms were in this case because they would have otherwise provoked further resentment from the acquired territories.[72] The rate of tax in Augustus’ reign was determined by the results of the census on the Roman population[73]. In this case, Italy and Rome were required to pay indirect taxes. The other provinces were required to pay taxes directly. Indirect tax was collected on the following basis: four percent was charged for slave sales, one percent for auctioned goods, and five percent on inherited estates.[74] Another reform that improved the economy was the abolishment of private tax farming. This was overtaken by tax collectors who were paid by the government.[75] Private contractors were favored by this reform and to some extent gained sufficient influence on political matters in Rome.[76] Lastly, the reign of Augustus saw most of the empire’s revenue come from successful bids and tax on farmers’ profits.[77] However, ineffective supervision together with the farmer’s revolt against the tax strategies created a system characterized by arbitrary extractions.[78] In pa rticular, this was unfair to taxpayers and harmed investments as well as the economy. Conclusion Augustus was a courageous leader who knew the proper way to influence the subjects. His period in office was marred by unwanted innovation even though he maintained enough norms to keep the public contented. Augustus was generous and granted much of his property to the army soldiers. These and other actions fully express his benevolent nature. Even though he was benevolent, Augustus also had several pessimistic and unfitting behavior and choices that influenced negatively with his subject. His atheist nature was always pointed out by the public as a negative element for the emperor especially in Catholic Rome. On various occasions, Augustus had been cited as worshipping pagan Roman idols.[79] At one point, Augustus elevated himself to a god and allowed the people of Rome to worship him as a god. Augustus was remarkably successful in maintaining long-term peace and tranquility between and among societies and state in the larger Europe through a combination of tact and sheer might. Eve n though most of his actions were unorthodox or controversial, his reign implemented political, economic, and social reforms that played a vital role in moving the Roman Empire towards peace that would last for several hundred years. Everitt, Anthony. 2006. The first emperor: Caesar Augustus and the triumph of Rome. London: John Murray. Ferrero, Guglielmo. 1909. Greatness and decline of Rome. Vol.5, Vol.5. Heinemann. Firth, John B. 1909. Augustus C?sar and the organization of the empire of Rome. New York [etc.]: G.P. Putnam’s Sons. Mierow, Charles Christopher. 1948. Caesar Augustus – Empire builder. Harlow, England: The Classical Bulletin 24. Nicolaus, and Jane Bellemore. 1984. Nicolaus of Damascus Life of Augustus. Bristol: Bristol Classical Press. Richardson, John. 2012. Augustan Rome 44 BC to AD 14: the restoration of the Republic and the establishment of the Empire. Edinburgh: Edinburgh University Press. Suetonius, and Donna W. Hurley. 2011. The Divine Augustus: Hackett Pub. Co. Wardle D. 2012. â€Å"Suetonius on Augustus as God and man†. Classical Quarterly. 62 (1): 307-326. [1] Caesar Augustus, Firth p.14

International Accounting - Report of a major italian company Essay

International Accounting - Report of a major italian company - Essay Example But now that IAS 38 has been AGREED with finality to be the new compulsory accounting procedure, then we have to follow suit. According to the European Council of Finance Ministers, on December 13, 2001 â€Å" agreed to a general orientation on a proposed regulation that would require all EU listed companies, including banks and insurance companies, to prepare their consolidated financial statements using IAS. ECOFIN agreed that this requirement should go into effect in 2005 at the latest. However, companies that currently apply US GAAP as their primary financial reporting standards would not have to apply IAS until 2007. The 2007 extended deadline for companies using US GAAP was inserted at the request of the German government. EU Internal Market Commissioner Frits Bolkestein said: The International Accounting Standards Regulation will introduce a new era of transparency and put an end to the current Tower of Babel in financial reporting. It will help European firms to compete on equal terms when raising capital on world markets and allow investors and other stakeholders to compare companies performance against a common standard. However, I regret the Ministers decision to grant some big companies the right to apply US GAAP standards until 2007, two years after the Lisbon deadline for completing the Internal Market in financial services.† (http://www.iasplus.com/pastnews/2001dec.htm) Comment: The main purpose that all countries are â€Å"rushed† to apply these international accounting standards is to have a comment yardstick to compare one company in the European Union with another country selling the same products and services. If we call an item â€Å"goodwill† in England, then in the same situation in another far away place like Australia or United States, we can confidently call the same item bought as â€Å"goodwill†. Accounting is defined as â€Å"the language of business†.

Managers in safety training Research Paper Example | Topics and Well Written Essays - 1250 words

Managers in safety training - Research Paper Example The disparity between the emphasis on safety management between the underdeveloped and the advanced economies has had a corresponding effect on the curriculums of safety training. While in the technologically advanced countries like the UK and the USA, safety training is offered at graduate and undergraduate level through university courses, safety training in the underdeveloped countries is imparted through short courses in academies. Nevertheless, the role of such short courses in inculcating a sense of the need of safety management and compliance with the rules of health and safety in the workers cannot be underestimated. â€Å"A few simple steps learned in a training session can prevent a major crisis† (National Restaurant Association, 2009, p. 2). In developed countries, an individual needs at least a bachelor’s degree in health and safety along with preferably a 10 years of experience to be eligible to serve as a health and safety (HS) manager on a project whereas in the underdeveloped countries, a diploma or a short course in safety management might suffice. OSHA lists a range of safety training programs that individuals can take depending upon which suits them best (oshatrain.org, n.d.). People select the most suitable program depending upon the availability of time, funding, and such other factors. Over 20 universities and training organizations offer courses in safety training and management in the US (osha.gov, n.d.). Most training organizations offer certificates whereas universities offer Bachelor programs in safety management. Construction sites in the US require professional certification in safety course to consider a candidate for the post of safety manager on the site. Chances of recruitment increase with more experience and higher education in safety management. The HS manager is familiar with all procedures, concepts, and practices of the kind of work he/she is rendering the health and safety management services in because the