Prepare a marketing plan for a product or service Essay

Prepare a marketing plan for a product or service - Essay Example The next section of the discussion illustrates the market segmentation targeting and positioning procedure of the organisation for the Delta brand. The segmentation and targeting process of the organisation has selected the high and medium population density locations of the urban market of China. The process has also targeted the busy professional, students and large family oriented populations within the age bracket of 12-30 years. The marketing plan has selected the cost leadership and market penetration strategy to ensure growth within the China market. The next section has detailed the marketing mix elements such as product, pricing, promotional process, placement, people management and customer service process. This section has recommended essential steps to create a strong and successful marketing plan. Finally, the study has illustrated the implementation procedure through Gantt chart. This Chart has detailed the eight month implantation plan of product marketing. It has also elaborated various tools to monitor and control the implementation process. The study is based on designing a marketing plan for a hypothetical soft drink manufacturing and retailing company in China. The discussion will evaluate the marketing plan for Delta carbonated soft drink in the China market. The product is planned to be manufactured and retail within China market by Semtex Plc, a medium sized fruit and soft drink manufacturing and retailing company. The marketing plan includes various essential actions such as situational analysis of the market and organisation, objectives setting, market segmentation and targeting, market strategy design, evaluation of marketing mix and resource allocation and budgeting. The discussion will further elaborate the implementation and monitoring plan for the proposed marketing strategies. The situation analysis of market will detail the macro and micro environment of the organisation. The macro environmental analysis will

Organizational Learning and Environmental Change Essay

Organizational Learning and Environmental Change - Essay Example This paper examines the various approaches to learning which an organization can adopt so that learning challenges in environment are not only recognized right in time but also ingrained into the operations of the organization and reflect in employees' learning to derive competitive advantage. This paper eamines the relevance of the Revans formula which emphasizes the importance of keeping pace in the learning process. All organizations can be viewed as offering some kind of solution to the problems of their stakeholders in the widest and deepest marketing sense. An essential blueprint for the organizational survival is derived from the writing of Revans(1980,1982) . Revans(1980) posited that in order for an organization to succeed the learning(L) within an organization must be greater than or equal to the rate of change(C)in the environment (L C). This is called the Raven formula. This concept maintains that organisations must become 'learning organisations' if they are to survive the changes in the external environment that affect the business and its' operations. Revans recommended action learning to essentially mean removing the gap between ideas and actions, between thinking and doing, action and learning as parts of each other. Revans coined the phrase," "helping each other to help the helpless" .Revans philosophy is based on three concepts of honesty about self, all knowledge ought to be ac tion oriented and most action should lead to camaraderie. An immediate example can prove Revans theory in relation to stakeholders of any organization. Organization like airlines -offering the services of air travel-were faced with a new and emerging niche of customers who were upwardly mobile professionals with high spending powers in early 1990s.This new niche of customers which emerged from the airlines environment was a result of prosperity brought about by globalization and opening up of economies and international markets. These travelers did not merely have an expectation of basic air travel need from airlines but expected a host of value additions in terms of menu, behaviour, off board facilities etc.Successful airlines that read into the trend and honestly went about implementing the necessary marketing plan reorientation through concrete actions like altering inflight menus, increasing airport facilities, changing the seats and space ,training the employees and above all i nstilling a team spirit while bringing about this overall change emerged as the best airlines of the world while others lagged behind. A living example is Singapore Airlines. The Revans formula worked secretly behind these success stories in that such airlines ensured that the rate of the organizational learning process was greater than that posed by the changes in their environment. Thus the employees of the organizatio

Project Management Essay Example | Topics and Well Written Essays - 2000 words - 2

Project Management - Essay Example For any software project management, phases can be broadly categorized as follows: Basically the task performed for project initiation starts with requirement gathering, then scope determination, resource allocation and project planning. The first task is to gather the customer requirements. As in the present project the challenge for the project manager is to elicit the requirements in such a way that almost all the information regarding needs and wants of the customer could be gathered. Another important area for the project manager is to define the Project scope, as the work required for creating a software product (Website). Project manager needs to define the scope of a software project to ensure that all processes required to complete the project are identified. Scope of the software products (website) for DropBy Caf must include the functions it is expected to perform, its performance criteria and the constraints under which the software is developed. The function and performance requirement of DropBy Caf website must be identified by system analyst. This i ncludes the features that enable the website to modify the user interface or process data in a specific manner. Parameters such as processing speed, data transfer speed and request processing speed will help to measure the performance of the website. To develop the correct website for DropBy Caf, the IT team which consists of 5 member (Project manager, quality manager, system analyst & 2 Progammers) will began to collect the information from the relevant stakeholders i. e. customers as well as owner of DropBy Caf i.e. Nathan Barlow to determine exactly the scope of the software project (website). The project team must interact with Nathan Barlow because he is the owner and has the complete authority. After collecting all the information regarding the required performance, functionality and constrained the team has used a decision tree to analyze and decide to create a feasible solution. In this situation, where DropBy Caf is trying to implement and develop a website project team fou nd that client/server solution was more suitable for implementation at DropBy Caf because it allow different functional areas to connect to central databases, in house made solution which avoid the cost of purchasing and users could easily adapt to the new system. First of all, to collect and extract more and more information, a joint team of system analyst, programmers and project manager himself together must, converse with Nathan Barlow to identify the requirement, solution, alternatives and preliminary set of requirements for the website. A comprehensive list of requirements and concerns help the project manager to determine the scope of the website project effectively. Another technique at this level could be used specifically by quality engineer is quality function deployment (QFD) which includes interviews with Nathan Barlow, observation and surveys together information for scope determination. This QFD technique application starts with identification of client i.e., Nathan B arlow. Next step is to determine the client requirements. Here Nathan Barlow's requirement is to launch a website which must be dynamic and could be modified time to time because he needs to advertise new dishes weekly. The basic requirement of the website is to post the entire

Week three assignment Essay Example | Topics and Well Written Essays - 500 words

Week three assignment - Essay Example The major cause of the Buddhist riots was the ban to raise the Buddhist religious flag in the city of Hue by Catholic Ngo, Dinh Diem. The protesters were fighting for their religious freedom and fair treatment by the Diem’s government. In response to the protest, Diem reacted by commanding his soldiers to get rid of the unarmed civilians protesting against the ban and went on to arrest the Buddhist leaders. The use of force to stop the riots caused loss of life to many Buddhist which inflicted a lot pressure to the quest to continue their fight for freedom and fair treatment. According to Tucker (2013), the riots took a new phase after a Vietnamese bonze openly burnt himself at a busy street in Saigon to mark the climax of the protest. The photographs of the scene and other serious demonstration attracted attention worldwide. Some communities and countries that never supported the Buddhist community in the past stepped in. for instance, John Kennedy, the American president by then, backed the Buddhist in their struggle by offering booth material and moral support. The American intervention on the issue pushed Diem to assert a martial law which he applied in raiding the masterminds of the protest. The continued support of the liberals by the American government overpowered the Diem’s government and on November 1963, he was overthrown and assassinated (DeBenedetti & Chatfield1990). Soon after Diem’s death, Kennedy was assassinated and Lylond took power as the US president. The assassination of Diem left a power vacuum which resulted in political disorders. In addition the country was left very poor and had to restructure its economy. In fact, the country became fully dependent on America for its survival. In addition, the liberal leaders took advantage of the unstable political situation to dominate the rural population of South Vietnam. Diem’s overthrow and death can be solely attributed

Analysis of the economic arguments of an independent central bank Essay

Analysis of the economic arguments of an independent central bank - Essay Example The Latin American inflations are fable material with inflation rates sky rocketing often to 200% or more. In some extreme cases what was affordable at twilight became unaffordable by daylight. With complex and fine lending and borrowing of money as investible funds, interest rates have turned indicators that are pliable in the hands policy makers or dictators as the case may be.Government, myopic with political avarice, and desirous of sweeping hustings have dictated lower interest rates, keeping economic realities on window sills. This tended to raise up spending and then employment though only in the short term, but finally and in the medium to long term it caused severe inflationary pressures. Inflations were crippling when such spending was directed less towards real sector and more towards wasteful expenditure resulting in the physical output not meeting the heightened stock of money in circulation. It is at once natural for a political system to dictate manipulation of monetar y policy and maintain only a short run vision of popularity in or around the election period even risking higher inflation just because this option always was available to detractors or competitors for votes. The Keynesian prescriptions did not build a specific treatment of inflationary situations despite the fact that such situations had arisen. It was preoccupied with determination of the output levels and relied only on a simplistic analysis of inflation via media the demand and supply theory of money. Enunciation of the Phillips curve added a logical sequence to analysis of inflation. The Phillips curve, in its native form, posited a long-run trade-off between inflation and unemployment. However this causality has been reexamined and redefined theoretically and... This paper presents a thorough theoretical analysis of the varying role of central banks in an economy, in an attempt to find the optimal level of central bank`s independence from state. Central banks the world over have quiet but strong presences. With low public visibility they perform the most vital of functions with that of creating and putting into circulation legal tender money. As is known legal tender money serves as a means of payment, a unit of account and a store of value. The most preferred favoring an independent central bank is that the power to expend money should be separated or delinked substantially from the power to create money. In case these two capabilities converge we have spendthrift governments indulging in fiscal profligacy while the Central Bank simply acts as a 24/7 mint or currency printing house. While political masters may be tempted to manipulate monetary policy to suit their short term political objectives the Central banking professionals, having no such ulterior targets, nurture and design monetary policy generally on a long horizon. Protecting monetary policy decisions from State dictates can better assist the cause of lower inflation while a decent economic growth rate can be targeted concurrently. Short run considerations of political nature force the economy in bouts of uncontrolled accelerations which often turn uncontrollable and unsustainable. In nearly every major financial crisis political interference in financial sector regulation helped make a bad situation worse.

Candela Corporation Case Essay Example for Free

Candela Corporation Case Essay In 2002, Candela Corporation statement of cash flows shows a net loss of income at $2,154,000. The reason for the loss is from accrual methods as non-cash expenses are added back. This method shows the company the true cash flows of the business. Some of the items that were added back in that had a significant affect is from loss of the discontinued operations and the interest firm the stock warrants. The categories that had significant subtractions were the foreign currency exchange rate difference and the respect of the deferred taxes. The results are the working capital that had resulted in a gross outflow of cash flow, which caused the cash outflow to show from the operating activities. There is a purchase of fixed assets in the investment activities, which caused an outflow of cash. In the financing activities, it looks as if the total outflows were trying to stay in control with acquiring a modest debt and share issue. However, because of the previous commitments that the business had, they were required to buy back stock and to continue to pay on the existing debt. However, when this happened it caused another outflow of cash, and the results are a negative balance with the operating, investing, and financing activities. With the company they had a previous cash balance and had the ability to survive with a severe damaging effect to the cash balance. The net profit in 2003 was 6,814,000 as shown on the statement. Adjustments were made in the non-cash items. A very important adjustment was in the loss from notional interest on stock warrants, discontinued operations, notional interest on stock warrants, and the foreign exchange rate difference accrued. This tax benefit of stock option and the respect of deferred taxes were two important subtractions. The analysis of the working capital is there was cash flow from the notes, deferred income, the sale of inventories, sale of other assets, and more control on payroll cost and tax refund. These cash outflows came from warranty cost, receivables, payment of payables, and restricted cash. This created a positive cash flow from the operating activities. The investing activities showed that there was one purchase in fixed assets category, which caused an outflow in the terms of investing. The financing activities show an increase for the shares sold, following a good amount of a payment in the long-term debt and the lines of credit. Therefore, with in inflow of the share issue becoming larger, this produced n inflow of cash. Not including the investing activities, the other two activities created a positive cash flow, therefore increasing the company’s cash reserves. A net profit was shown on the statement in 2004 of $8,119,000. This adjusted non-cash items accurately were important add-ons were a new provision for loss on discontinued operations, the loss from discontinued operations, the foreign exchange rate difference, and deferred taxes. The subtraction that was considerable was in the respect of benefit on stock options. This is an indication that the business is showing advancement. The analysis of the working capital is for this year cash flows were from the notes, deferred income, warranty costs, a control on payroll cost, and taking some services on credit. The cash outflows were from the receivables (higher credit sales), restricted cash, purchase of inventory, and other current assets. Meanwhile the non-cash adjustment created a positive figure along with positive cash inflows from the working capital adjustments, created a positive cash flow from operations activities. The purchase of fixed asset of $685,000, lower from the former year, shows that the business purchased most of its fixed assets last year and this year the business needed less. Their financing activities only showed activity for the shares issued and it showed a positive inflow of cash. Besides the investing activities, the other two activities were showing positive, giving the company a positive net flow of cash and an increase in the business’s cash reserves. The information that was not found on the income statement or the balance sheet is as listed: 1. The cash that was received from sales. 2. Any payments that were made to suppliers and/or employees. 3. The cash receipts or payments on behalf of royalty fees, etc. 4. Any interest and taxes have been paid. 5. The cash receipts for issue of shares. 6. The money receipt or payment for acquisition or disposal of fixed assets. 7. Any cash payments for debentures 8. The dividends paid or received. 9. Segregation of any non-cash items. 10. The ability to forecast future cash flows 11. Highlighting any of the business area that is need of management attention in the terms of cash flow.

Women as Political Activists during American Revolution Essay Example for Free

Women as Political Activists during American Revolution Essay Women’s role before American Revolution was restricted to home and motherhood. Their individuality was unwelcome in political and economic context. They were totally dependent on their husbands, fathers and brothers for physical survival and financial security. This reality deprived them of many opportunities like formal education, world travel and social positions. However during American Revolution, the need of their service and assistance was inevitable. Though formal politics did not include women, their domestic knowledge and behavior became charged with political significance. Even though women were not direct participants on the battle field, they still created impact on the historic events of this period. Women on this time whether they were a loyalist, a neutral or patriot, they bravely fought and put their families at great risk. They could not remain silent or uninvolved, which reflects great courage. A wife with a republican husband would help the patriotic cause through educating her children and the next generation according to the republican values who fought for independence. Their political resistance against the British Empire was apparently manifested in their decreasing support towards British trade and products. Women chose to continue a long tradition of weaving instead of purchasing and wearing clothing made from imported British materials. Nonimportation and nonconsumption of British products became women’s major weapons in the arsenal of the American resistance movement against British taxation without representation (Faragher 2006, p. 159). Apparently women have been refusing to buy and consume products from British as part of their political statement. Buying American products became women’s patriotic gesture. Moreover, women were also asked to put their homes in service through quartering American soldiers and allowing legislators to hold the meetings in their homes. Hundreds of women served as nurses, laundresses, cooks and companions to the male soldiers in the Continental Army (Zell 1996). Their actions on the home front saved them time and relieved the soldiers from extra planning and mobilizing. This allows the men to fully concentrate on defeating the British and acquiring sovereignty and independence. Moreover, the revolutionary war gave women the opportunity to demonstrate their capacity and to assume responsibilities that were before regarded to male alone. When their husbands were in combat, they were taking charge of the farms and other source of livelihood of either trade or agriculture. Unconsciously women’s social roles and the structure of the society were redefined during American Revolution giving them more opportunities to explore their skills and potentials. The revolution for women paved the way to know themselves more thus inspired them to fight for equality in terms of social roles knowing that they can contribute something significant in the society. Furthermore, the revolution stimulated hope for equality and freedom. Though they did not acquire full equality after revolution, the ideals of independence inspired not just women but slave for equality, freedom and independence. Reference: Faragher, John Mack, et al. Page 159. Out of Many: A History of the American People. Upper Saddle River, New Jersey: Pearson Prentice Hall, 2006. Zell, Fran. A Multicultural Portrait of the American Revolution. New York: Benchmark Books. 1996.