Good Cause Bad Ads

Good Cause, Bad Ads? by A. Roy Between 1997-2002, the federal constitution has paid almost a billion dollars in taxpayer specie on advertising that was aimed at kids to dissuade them from using drugs without much(prenominal) success. Should similarity back provide more funding for much(prenominal) draws? If so, how should the spick-and-span campaign be designed? How Do You Get Your cognitive capacitance Across? The U.S. Federal Government spent $929 million of taxpayer notes on advertising between 1997 and 2002 to discourage kids from using drugs. However, a publish commissi matchlessd by the White House bureau of National medicate Control Policy recently reason that there was no evidence that the ads had an effect on spring chicken and neither did marijuana use drop during that time frame. On the contrary, somewhat of the 12 to 13 year olds surveyed for the study verbalize that they were more inclined to smoke marijuana after observation these ads. at tha t place were more than 212 TV commercials broadcasted in both side of nerve and Spanish during shows that are popular with teens (e.g. MTV, sitcoms, and professional wrestling), and featured celebrities much(prenominal) as Dixie Chicks and Mary J. Blige. The campaign was developed by some of the best agencies from Madison Avenue, and was considered a novel bar in public health advertising because it was directly aimed at kids.

Moreover, it was supposed to have created a double impact since sex act had recently enacted a law requiring TV networks, and all otherwise media to match (for free) each ad purchase. One 30-second spot, for example, called Draw! ing, implied that hobbies such as drawing could deliver a natural high. Another star used fear appeal by showing snap-shots of a model posing as a doped-up addict be wasted away to death. No Skill begins with some eerie bongs as background music, while a boy asks, You gonna quite a little with that weed again? as young kids shoot basketball game and a stoned young boy shows up at a track meet. Finally, Friends takes a less direct draw close by showing a birthday party with the voice...If you indispensableness to get a full essay, order it on our website: OrderCustomPaper.com

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