Tesco. Ligeher Essay Example for Free

Tesco. Ligeher EssayOpening Hallo, Ladies and GentlemanThank you for inviting me to speak at this conference. It is a pleasance for me to be here today at the London School of Economics and it is great to see so many business students at one place. Introduction My name is Sir Alen Iverson and I am the PR protagonist at Tesco, the largest British supermarket chain. And today I would like to talk a little astir(predicate) retail market general. How it has developed the last couple of years. And I talk about Tescos current problems and at long last I allow for comment on the companys efforts to solve them taking the changing consumer demeanor into consideration. I expect my presentation pull up stakes last about 30 to 45 minutes olfaction free to ask any questions, speculations or something that you cannot understand you might have during my presentation. The world and theretailing is opposite from what it used to be. People wants bigger things now and that is the reason why we need to gather all the stores in one place. Shopping malls are the modern today. All the small convenience stores cannot compete with the big obtain malls where you have the oppurtunity to brand all what you want. Many consumers do not have the time to run some from one shop to another to find what they are looking after, therefore the consumers prefer to shop in one big shopping mall. An example of a very palmy retail outlet is Tesco. Tesco is a supermarket which contain pretty much eitherthing you need. Tesco is gathering information about their customers through a club card, so if the customers change their way of buying Tesco will be first to know it. But you cannot knpw everything.. As the close to of you probably know, then Tesco had some of our worst years in history. In Januar we came out with a wage warning showing that we have hadlower profits as judge.Tescos shares have fallen 20 % and it has an expected loss of the market value of 5 billion pound sterling. A fter Tescos many successful years we have changed our boss, CEO Chief Terry Leahy who had been CEO from march 1997 until march 2011. He firebrand Tesco expand so much, that some thought of him to be too successful and he was criticised a circumstances because of this. The critics thought that he had forgotten to tighten the economics, and to keep focus on our drivers values, which is prime(prenominal) and Service. The new CEO is Philip Clark whos expected to get Tesco back on the right track. He will obviously be facing a long and hard task. We had an ill-fated price drib, which means that we went from cosmos a quality store, to a discount store. This also meant that we did not live up to our costumers expectations. The consequences of this was that we decided to drop 182 of our branches.Then we could reconnect with the costumers and change our corporate culture. Another way that we thought we could make this possible was by introducing the new private label called Every Day Va lue. This would give the customers a chance to buy quality products for a reasonable price. Further more we opened a few bakeries in our stores to give the customers a purify experience. Then we made some further explore on our products, by asking our costumers what they thought of them, referring to conception and colours. It turned out that our costumers thought our colours to be too hard. A resultof this research was that we added softer colours of course.We at Tesco have received a lot of complaints from our customers referring to the lack of enlistees to give a smash service and empty shelves. Thats why weve planed to employ twenty thousand extra employees. So far weve managed to employ an estimated 8000 new employees to improve the service and to avoid the empty shelves. In the year 2007 Tesco founded Fresh Easy in the United States of America. But Tesco should have waited. It was a really bad timing. Fresh Easy failed to take take and you could probably blame it on fi nancial crises. Therefore we decided to shut it down.To solved these problems we have invested cl million pounds in online shopping, which mainly is for selling non-food products. Then we made an app for the use on your phone. This will make it possible for you to shop from your phone, and go straight down to our stores and pick up our products, which of course is ready to go.By doing these things and keeping on we can now all ready see that our sales has increased by 1,3% and we will keep on investing in the stores on the United Kingdom market with about 1 billion pounds.In Tesco, we have chosen to make it possible for our customers to become members of the shop chain. That gives our customers benefits every time they shop in our stores and create loyalty to Tesco. And at the same time memberships give utilitarian information about the shoppers purchase patterns.The weekday is very stressful for many people, so we need to make it easier to do the daily shopping. One option could be to use Internet based shopping to help the customers turn in time. In times where the number of smartphones are increasing, a free application that enable users to easily night club product from the stores with a few finger clicks, would help people to save time and use their wasted time for other useful things. One problem when you are shopping in a retail store is that you might end up in a long line. Most people shop at the same time of the day, that is, when they are getting home from work. That creates problems with long lines at the cash disk. To proceed all that wast of time waiting in line, you could install small cash disks with self-service to make the salary much faster for the busy customers. We have already seen self-service cash disks further in Tesco we sound off that self-service cash disk will be a part of the future shopping to a much higher degree.Finally, let me sum up the main points of my presentation on this subject * How the retail market, the world an d us customers has changed. * Tesco terrible 12 months and how we will solve the problems * Ideas of shopping in the future E-business, but still physical stores I believe that we at Tesco have done a great prank so far. But there is still a long way to go. If we want to keep on being one of the biggest companies in the world we have to keep on focusing on the unremitting changing culture and behaviour of our costumers. Every one of you is different and you all have different desires.We will make Tesco just the right shop for youThank you for listening and again my name is Alen Iverson and I foretaste you liked or join my speech.Thank you 1 . http//en.wikipedia.org/wiki/Shopping_mall 2 . http//www.tesco.com/ 3 . http//en.wikipedia.org/wiki/Tesco_Clubcard and Tesco, Philip Clarke 1 (403) 4 . Tescos pixilated 12 Months 5 . Tescos Terrible 12 Months 6 . Tesco Domestic Turnaround a Priority 7 . Tescos Terrible 12 Months 8 . Tescos Terrible 12 Months and Tesco Domestic Turnaround a Priority 9 . Tesco Domestic Turnaround a Priority 10 . Tesco Domestic Turnaround a Priority 11 . Tesco, Philip Clarke 1 (403) and 2 (453) 12 . http//www.dailymail.co.uk/debate/article-2135553/The-self-service-checkout-The-site-new-middle-class-rebellion.html 13 . Tesco, Philip Clarke 1 (403) and 2 (453)